Aleksandr Belousov

My involvement with digital design began as a hobby. Unrelated to my studies, I would take any opportunity to come up with a digital project and would design a variety of things for my friends and myself. I started watching work produced by famous digital designers and soon started spotting the contribution of designers in rather common places – e.g., recognizing the pros and cons of store signs from the perspective of their advertising potential. Through these discoveries, I began to imagine the implementation of my ideas in the real world: in the domain of fashion, in printed materials like badges and booklets, and in design for social media and videos on YouTube. My newfound admiration for human creativity, as well as designers’ ability to make things more convenient and efficient, gave me an incentive to improve my design skills.

Since my interest in the field has grown, I’ve taken on and completed a number of freelance projects, and I’ve also become employed as a full-time designer at a company that holds esports events. As I keep learning, I continue to look for ways to improve my professional skills: I work in a club at our University, where my job is to create graphics content for our social media accounts. I’ve also worked as a designer for events on behalf of the University itself. I’ve been very happy to see my work prove successful in helping these projects and events reach their full potential.

Professionally, upon graduation, I’d like to devote my life to the field of digital design, the most interesting thing for me being packaging design. While working on such projects, one has to be able to adhere to a certain unique style, while also taking into account the company’s requirements. I am also fond of creating websites with the use of computer programming, including complex interactive animated videos and widgets embedded into websites, which visually improve them and add new functions.

Design is a great way to make life easier for people around the world. When you are standing at a bus stop and looking at the traffic display, it is the work of a graphic designer that helps you quickly find your way home. When someone is trying to choose the best dishwashing detergent in the store, they want to understand, as soon as possible, exactly how many plates they’ll be able to wash